Winning Headlines Articles

Some Additional Headline Writing Help And Tips

Have you absorbed the ‘Winning Headlines’ section yet? How did you get on writing one hundred headlines? My hunch is that you found it challenging. Well, realise, if it was instantly easy, everybody would do it. The fact is, headline writing is a skill you become more masterful at the more [...]

Winning Headlines and Opening Gambits

There are seven keys that rivet your prospect to your selling message, and ethically persuade him or her to respond. We’ll explore the first of them here because it is the most critical aspect of any sales message, whether you’re advertising, sending a sales letter, a brochure, a flyer, an insert, extending [...]