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Internet Marketing Articles
10 E-commerce Sales-Boosters.
10 E-Commerce Web Sites Sales-Boosters.by Ed Rivis.
The following 10 critical tips will ensure a higher number of e-commerce web site visitors actually make a decision to buy while they’re there.
1) Create and use your E-Commerce sites primarily for back-end sales.
If you’ve created powerful customer acquisition and lead [...]
7 Critical Landing Page Factors.
7 Critical Factors on Landing Pages.by Ed Rivis.
Here are seven of the most important elements you can focus on when creating landing pages…
1. The Lure.
Many of the articles and books I’ve researched over the years miss one rather crucial aspect of landing pages.
Your landing page [...]
5 Reasons to Never Use Microsoft for E-Mail Marketing.
5 Reasons to Never Use Microsoft Software for E-Mail Marketing.by Ed Rivis.
Occassionally I talk to small business owners who after finding out what I do proudly tell me they perform e-mail marketing.
On further discussion I find out that means they write an e-mail in Outlook, then add the e-mail [...]
Your First E-Mail Marketing Campaign.
Your First E-Mail Marketing Campaign.by Ed Rivis.
Here’s how to get in a position to send your first ever professionally engineered e-mail marketing campaign. Note this is just for small lists.
If you want to get into e-mail marketing seriously then I strongly recommend you get a Dedicated Server to [...]
Highly Effective Internet Sales-Lead Generation.
Highly Effective Internet Sales-Lead Generation & Customer Acquisition.
by Ed Rivis.
I’ve noticed a fascinating paradox over the last few years.
Many of my client’s sales increased after they stopped trying to ’sell’.
That may sound paradoxical, but it’s actually not when you realise the underlying principle.
You and I — in fact most people — dislike the ‘hard sell’.
We [...]
2 Powerful Reasons to Freely Gift Advice on a Blog.
2 Powerful Reasons to Freely Gift Advice on a Blog.by Ed Rivis.
I frequently advise business owners to create special pages to generate sales-leads. ("Landing pages"). They work by asking the visitor to enter their names and email addresses in return for a downloadable item like a free book, report or whitepaper.
Offering a powerful incentive is [...]
3 Reasons to Not Worry About Competitors Clicking Your Google Adwords.
3 Reasons to Not Worry About Competitors Clicking Your Google Adwords.by Ed Rivis.
Many potential web advertisers who would use Google Adwords fear a vindictive competitor will make it their personal mission to keep on clicking their adverts. The obvious worry being that the cost of such activity could be enormous and not [...]
Google AdWords Primer: Get Streams of Traffic in 15 Mins Or Less!
Google AdWords Primer: Get Streams of Traffic in 15 Mins Or Less!by Ed Rivis.
Google AdWords can send an almost immediate stream of "qualified", "targeted" and "ready to buy" visitors onto any web site… yet so many business owners, entrepreneurs and infopreneurs are not taking advantage of it.
Creating an Adwords account really is easy, even for [...]
3 Google Adwords Statistics to Watch Like a Hawk.
3 Critical Google Adwords Statistics to Watch Like a Hawk.by Ed Rivis.
Some people have lost a tonne of money by incorrectly configuring their Cost per Click, Daily Budget, and myriad of other Google Adwords account settings.Something as innocuous as a decimal point accidentally typed in the wrong position has cost some advertisers dearly because like [...]
The Truth About The Internet and How Your Company Can Profit From It
Since its worldwide, albeit fairly basic, debut in the mid-1980’s - then as it evolved into a wysiwyg (what you see is what you get) graphical medium in the early 1990’s - the internet has exploded into almost every business and home as a major form of communication today, and possibly the major [...]